Welcome to Swedish Target. God prices, but not a nice experience.
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The volatile Australian Dollar does not help. The location they have chosen suggests already higher prices! We will see soon. I hope I am wrong as the price point is what made them successful in other countries. Their Conscious collection range keeps things eco-friendly, using sustainable materials such as organic cotton, hemp, recycled textiles and polyester chiffon. She was chosen because she is a sustainability conscious fashionista. With such a beauty as Amber modeling their clothes, this collection is sure to sell out.
Lets hope that this trend does not have a huge effect on quality clothes which will be still in demand — there will be a market for high quality fashion — at a higher price point.
There seems to be a lot of confidence in the Australian market as they are setting up in a location which would charge exorbitant rent. To sweeten their arrival, we will be treated to an exclusive collection — yes, just for us! I might check it out once the hype has worn down. Can you imagine the hissy fit other retail giants would have if their prices were considerably lower than everything else? Considering they got so huffy about Australians shopping online remember the Harvey Norman whinging?
Yet out of that argument, some of the stores upped their game. This might go down well with Australians as everywhere I look, people are not too dressed up these days!
Competition between these retail giants can only mean that we, the consumers, get a better deal: Hey Souri, have you had a chance the store? Would be very interested in hearing your feedback. They will open more stores some already in planning and I will not need to queue up to purchases something: Store was busy but not a big queue at the register. She told me that originally she was to stay two weeks, but because the store has been busier than they expected they have asked some of the international staff to stay on longer.
Australians love to look good on a bargain. If they manage to keep their prices low and comparable to their overseas prices, consumers will lap it up. I thought I would visit anyway as I like to form my own opinions. An untidy mess of racks with boring, cheap and nasty looking clothing.
I was really disappointed — nothing inspiring, original or stylish and the colours are just plain boring. What a shame they have destroyed the beautiful little shops that used to to be there. Love the design and architecture pity the view is a lil average but nicely done Myer!
You've got some very cheap versatile options and a slightly pricier area. Don't expect the most amazing stuff but you'll find something you like. Josh Carey April Head in store for storytelling time for the kids!
Hear renowned childrens author Sofie Laguna captivate the audience with her magical tales. Megan Tummon June 16, Definitely go early, as the day wears on it gets busier and busier and tougher to navigate. Worth a visit though, prices are great! Elle Sison June 22, I was curious why people were queueing and found out there were lots of different styles and reasonable price! Even the price is reasonable the quality is good. John A March 13, Big flagship store, beautiful building in the old post office.
Men's is on the top floor. Fleur Mai November 18, What a massive shop. Very affordable and a large variety. Had to be good and refrain myself from going crazy with my shopping. Nancy Mah November 2, Perfect place to shop for trendy clothing.
Prices are good and variety of choices. Ashley February 29, This store is massive! It's worth going in just to see the size. However, I find the clothes to be cheap and not good quality. Josef Herbert February 18, Joanna November 12, Stylish clothes made of natural fabric at bargain prices. Much better than local options! Mandy Abela April 21, I was lucky enough to go when there was no line up, although it was busy inside. The fitting rooms had a massive line up inside though..
Ladies, if you're trying stuff on, use the ground level change rooms to avoid being so close to the really warm, harsh lighting! Luke Martin March 26, So much choice, especially for the guys compared to other stores. Fairuz Maggio March 26, In the old GPO building Don't try to bring your coffee in with you or the door guards will stop you entering their precious shop.
Myer is easier to get into. Welcome to Swedish Target. Give it a few months when the hype's died down. God prices, but not a nice experience.
Crowded and difficult to get around. A beautiful building desecrated. Joanthon Tan May 3,
H&M Magazine. A world of inspiration. Read more articles. THE TRYOUT. A fashion girl’s denim guide. Read the story. INTERVIEW. Lili Reinhart in H&M Studio AW Read the story. INSIDE H&M. Moschino and H&M in Designer Collaboration. H&M H&M stores in Melbourne - Opening hours, locations and phone numbers Here you can find all the H&M stores in Melbourne. To access the details of the store (location, opening hours, website and current offers) click on the location or the store name. H&M is a Men's & Women's Clothing store that offers inexpensive, casual wear. The 3 stores below sell similar products and have at least 1 location within 20 miles of Melbourne, Florida.